Lucid Software is an award-winning B2b SaaS company with 70 million users (and counting).

As an Associate Content Marketing Manager, I create a variety of content including customer case studies, articles, email marketing, one-pagers, UX copy, and social media. I launched a new type of newsletter which reached 230K+ and had a click rate of 27% (higher than the company’s traditional newsletters). At Lucid, I’ve also gained a plethora of experience:

• Working cross-functionally with the SEO team to optimize pages and articles

• Leading out on strategy surrounding content blogs, which reach 720K+ readers annually, and creating documentation to align on publishing best practices and processes

• Supporting GTM product launches as content specialists on cross-functional teams

• Crafting content for webinars and events

• Implementing AI as a tool to scale output

• Managing freelance writers

• Editing a variety of content

• Acting as a strategic partner for other teams in the company, crafting content that pushes strategy and helps them solve key problems